12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment campaign idea can considerably enhance a brand’s attractiveness in the talent market. And the bright side is that it doesn’t always need an insane spending plan!

Now is the time to inject some imagination and enjoyable into your recruitment campaigns and shock those dull, tired recruitment methods that normally start with publishing on task boards (boring).

When your skill group begins creating initial, referall.us appealing project concepts that connect into and reinforce your total recruitment method, you’ll quickly find how to attract the very best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about developing fun and appealing methods to attract good candidates to your brand and make a larger influence on applicants.

Examples include recruitment by means of a dating app, utilizing a mysterious code to crack, hosting meet-ups, or enlisting the assistance of an immersive virtual tour.

– You can establish innovative ideas for your recruitment project by evaluating the issues your skill team has now, researching how other companies hook candidates, or conceptualizing originalities with your team.

– Three examples of companies thinking outside the box include IKEA’s 3D-printed meatball campaign, Volvo’s S90 design car that interviews its own service technicians, and a truly enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t miss out on out on that one, so continue reading).

– After releasing your project, develop skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can choose from our library of over 150 test templates to simplify and automate your employing procedure.

What is an imaginative recruitment campaign?

Recruiters or talent acquisition teams that utilize original recruitment campaign concepts, such as video games, crack-the-code tests, AI recruitment bots, or video content, link directly with the hearts and minds of their target market.

How do you understand if your organization is utilizing innovative concepts in your technique?

Well, has the talent team been utilizing the exact same recruitment marketing technique for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the exact same standard strategies that everybody else utilizes, there’s no method your brand name will stick out in the crowd.

When business communicate with prospects in a thoughtful, impactful method with their recruitment marketing, they’re more likely to attract the certified individuals they’re searching for. Now, here’s how your group can begin doing things in a different way.

How do companies think of creative recruitment projects?

It’s not too complex. Let’s walk through the actions for developing successful, initial recruitment marketing.

Step 1: Identify your group’s biggest blockers in acquiring leading skill.

Step 2: Next, brainstorm ideas or strategies to overcome those difficulties. Here are some tips:

– Get inspiration from other business already thinking out of package.
– Put yourself in the shoes of your target market and consider methods to interact with them in a design and tone that will appeal to them, such as an animated video.
– Reach out to coworkers to gather ideas from a varied group.
– Consider what your business values highly in its present workers.

Step 3: Bring all your ideas together and develop your recruitment campaign strategy, including the channels you’ll use to publish it, such as social networks and your careers site.

Step 4: Review your campaign expense and guarantee you have the budget you need, or adjust your plan appropriately (keeping in the good things your target audience likes).

Step 5: Launch your project and hope your task advert and other campaign elements get extensive national, worldwide, (or perhaps viral!) attention.

Do we require to outsource specialized elements of our recruitment projects?

Possibly. We understand that not all business have the resources to pull off every element of a creative project in-house. Because case, you may need to outsource particular elements to a company, such as:

– Designing social media or other digital ads
– Creating a video (that doesn’t appear like your nephew took your mobile phone).
– Creating a complex video game or unpopular equation as a recruitment test

Ok, now for the fun things.

To help you win on this brand-new course, we have actually pulled together some truly ingenious recruiting ideas listed below. Companies that came up with some initial or innovative attention grabbers to reel in terrific prospects.

12 creative and motivating recruiting project examples

Let’s face it, numerous organizations are in need of a recruitment process transformation. Especially if they desire to draw in young, certified prospects (and the company’s employer brand name is as appealing to them as a 1970s motion picture).

The following business (many of which you’ve likely heard of) also required some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough numbers of junior staff for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, advertisements, referrals.
Their most original project concept was definitely their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the show’s season finale. It might not have featured at any huge global marketing festival, however it sure got individuals talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous occupations like the army is ending up being more tough.
Recruitment method: Using pop-culture referrals to bring in a vast array of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This campaign is special since it utilizes the principles of great marketing or copywriting by interesting what is very important to its particular target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely undervalued and is likewise experiencing a fast increase in need post-pandemic.
Recruitment method: Using psychological and aspirational messaging to attract people whose worths line up with the business’s function.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is normally incredibly under-appreciated certainly requires some extra creative juice. Home Instead chose to utilize the services of an expert firm for this campaign to refresh their brand and hook precisely the right sort of people.

The company created extremely emotive recruiting videos for this niche market, which 100% struck the mark with their «can’t help however care» target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital jobs was a tough job.
Recruitment technique: Using a significant innovation trend to sign up with the discussion and boost their awareness in the tech skill circles.
Tactics: An experimental recruitment project using 3D-printed meatballs.
Now, this is a really original project run by the Swedish furniture manufacturer IKEA. To draw in skill that considers of the box, they invited possible prospects for an interview over a dish of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor scarcities in hospitality post-Covid.
Recruitment method: Targeting unemployed, underemployed, and ready-to-work prospects wanting to begin their careers in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertising campaign covering social media, digital display advertisements, radio, and press coverage.
These guys are helping to fill a significant pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing figure:

The industry has actually regained 6.9 million tasks since April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes prospective newcomers knowledgeable about the large array of benefits readily available with a career in hospitality and uses reviews from existing employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested trying to bring in 1,000 new employees over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech skills who desire to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s definitely another imaginative recruitment project that the software company, Atlassian, introduced just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment roadway journey.

Their novel concept aligned well with their work-from-home policy that they were also ‘driving home’. And ideally, their innovative thinking has actually helped them fulfill their Australian and global intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and absence of gender variety.
Recruitment strategy: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the continuous problem of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) effort to assist reduce hiring predispositions by revitalizing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew shortages post-Covid
Recruitment technique: Targeting an extremely specific talent segment – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another campaign that’s considering of the box. After encountering an interesting market insight that «around 78% of British moms and dads aged 45 and over want to take on a new difficulty once their kids fly the nest», EasyJet crafted a recruitment project targeting this particular talent swimming pool.

Filling the crew scarcities with candidates who are over 45, whose kids have lastly flown the nest, and who are now searching for a new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a distinguished global motor program and establishing the brand name as an emerging center for vehicle software engineering.
Tactics: Event PR

Now that’s turning your average recruitment campaign method on its head for sure! The group incorporated AI into the car’s pedestrian speech technology and car connect system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive prospects.
Recruitment strategy: Using an ingenious, gamified method to engage passive prospects & providing a free gift.
Tactics: Skills test was advertised on social networks platforms

Our sibling company, Toggl Track, wished to hire an SEO manager and idea of a fun campaign that ‘d be a win-win scenario for all. We developed a skills test obstacle and marketed it across social media, using a complimentary tee shirt to candidates who accomplished high scores.

Reaching passive prospects while spreading the word about our brand name to other talented workers worldwide-it doesn’t get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment method: Activating a brand-new disruptive employer brand to bring in graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual possessions

Walmart’s massive skill acquisition project was developed by Nexus and assisted provide the brand name a much-needed facelift (since the retailer may not have been top of numerous prospects’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to achieve?

Problem: Attracting young employees in the middle of a labor scarcity.
Recruitment strategy: Tapping into a growing interest amongst young individuals in home renovation and crafting a compelling value to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that provides restoration fails recreated as artworks, out-of-home, web, and social media material

Intending to recruit some 5,000 individuals in a year amidst remarkable labor shortages, Lowe’s Canada was dealing with the monumental challenge of bring in more youthful workers. Partnering with an imaginative agency, the brand name devised a recruitment campaign focusing on chances for growth and knowing within its network.

They have likewise discovered that 88% of Gen Z trainees wish to work for companies who give them access to training and development chances.

Training is a top priority for us, so we make certain to offer detailed training to everyone who joins our groups. Operating in among our shops is a great chance for people to gain understanding that will benefit them all their lives.

Inspired by this insight, the brand name released a campaign and exhibition that constructs on the desire to discover by showing engaging examples of restoration failures that youths can avoid by working and discovering at one of the brand name’s shops. Each of the exhibitions had a QR code for applying directly for the numerous open positions.

Thinking of your next initial recruitment campaign technique?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those innovative business to approach candidates.

Whatever the function, from grabbing up the very best engineers to roping in the world’s greatest salesmen, your recruitment marketing efforts make sure to strike their hearts and minds if you utilize your imagination!

One easy method to include shimmer to your next recruitment campaign while making it fun and engaging for you and possible applicants is to begin with abilities tests. And, no, you do not have to create tests from scratch. Our test library is teeming with role-specific questions established by the specialists.

Bid farewell to unsuitable candidates and the hours wasted screening CVs. Create a totally free Toggl Hire account today to see just how basic, enjoyable, and fair hiring can be.

Juste loves investigating through writing. A copywriter by trade, she spent the last 10 years in startups, informing stories and building marketing groups. She operates at Toggl Hire and composes about how organizations can hire truly great individuals.